The summer months are especially vibrant with a full spectrum of color. While the exploration of color has been around for centuries, the science behind the psychology of color is far behind. Most agree that the way that color affects a person is highly subjective and also very related to culture. That being said, there are a lot of anecdotal examples and evidence that color can affect one’s mood.
Some ancient cultures (such as China and Egypt) even use color as therapy (chromotherapy). For example:
- Red is used to stimulate the body and mind and to increase circulation.
- Yellow is thought to stimulate the nerves and purify the body.
- Orange is used to heal the lungs and to increase energy levels.
- Blue is believed to soothe illnesses and treat pain.
- Indigo shades are thought to alleviate skin problems.
Colors are thought to affect your:
- And more
Meet Hospitality couldn’t agree more. When designing spaces to help people gather together in meaningful ways, the design team took a multi-pronged approach. The last thing they wanted was a stale, “vanilla” conference center. They wanted guests to walk in and FEEL the energy, SEE the vibrancy and harness that into their event or meeting.
From hand-picked artwork from renowned artists to energetically colorful spaces that spark conversation. Additionally, some of the spaces draw from the ever-changing palette of the surrounding cityscapes. With large light-filled windows and options for terrace events overlooking Broadway, the colors of the city change each season as does the feel of the space.
The goal of the color selection, the artwork, the textures, and the lighting was designed specifically to boost creativity, activate memories and learning, and stimulate the energy in the room. The next time you host an offsite meeting with us, test this color psychology theory and see if the bold hues help your employees find inspiration.