Zoom calls are great. Until they are not. The entire world has realized that we can accomplish a lot from the comfort, convenience, and safety of our own homes. What an amazing feat. Business and careers have continued and even flourished during this period of remote working. Projects are completed, tasks are managed, hours are billed. But one thing that has not worked remotely is group creativity and brainstorming. There are some things that will always be better in-person. Of course, we might be a little biased as a company that focuses on hosting meetings. But, don’t take our word for it, check out these studies and articles that showcase that gathering your team for brainstorming and “collective intelligence” is better done in person…


  • A Fast Company article shares that studies show that video conferences can actually “lower a pair’s ability to take turns. This reduces equal exchange, and hurts collective intelligence.”
  • The Scientific American shared that brainstorming on Zoom hampers creativity. In one study, “Among the groups, virtual pairs came up with significantly fewer ideas, suggesting that something about face-to-face interaction generates a prolific creative spark.”
  • An Associated Press article shared that “Video meetings dampen brainstorming because we are so hyper-focused on the face in that box that we don’t let our eyes and minds wander as much, a new study found.”

Draw Your Big Idea - Heather Willems

Gathering the team in person is one piece of the puzzle. The other components, the icing on the cake, is what sets Meet Hospitality apart. From inspirational spaces filled with inspiring and vibrant original art, to delightful menus from famed NYC eateries, and meeting breaks designed to ignite and energize, your team will be overflowing with creativity!