Sloomoo Institute Founders Sara Schiller and Karen Robinovitz

“Slime came to us at a really difficult time of our lives,” explains Karen Robinovitz, co-founder of the Sloomoo Institute. “We were both dealing with loss and in mourning.”

Life was very stressful. Karen’s friends Melissa and Mike visited her with their (then) ten-year-old daughter, Mattie. Mattie had ingredients to make slime with her. She thought she would be hanging out by herself most of the time and it turned out, it was Melissa and Mike who were left alone while Karen and Mattie slimed for hours. 

“I felt like I was me at 8,” Karen remembers, “I loved slime the first time around, in the 70’s, and this moment brought back my old childhood joy.” Karen grabbed Mattie as she was leaving and said, “Mattie! I need more slime! Where do I get the good stuff?” That was the beginning of her addiction.
Sara and Karen started using slime as a way of relieving stress. They would sit on the floor of Sara’s apartment, playing with Sara’s daughters and their slime, every weekend.“We knew we had to bring the magic and joy of what this was to the world,” Sara says. 
They hit the slime trade show circuit and were amazed by the open-minded, inclusionary nature of the slime community. Thousands of slimes, brainstorms, and experiments later, they launched Sloomoo Institute, their happy place. 
Sloomoo Institute
If you are interested in experiencing this playground for adults and kids alike…


Try it yourself!

The Sloomoo Institute is an 8,000 square-foot playground in SoHo, NYC for slime. Sloomoo is a world full of every type of slime, satisfying ASMR, the ultimate DIY bar and other surprises!  

Stay tuned for news on the most sought-after slimers who will have pop-ups in the Sloomoo space along with programming for 21+ (sip and slimes, anyone?).

$1.50 of every ticket sale benefits three mental health charities – Love is Louder, NAMI, and Sad Girls Club – equally. We are in the midst of researching the first sustainable solution for slime. And every ticket comes with a free 8 ounce slime you create!

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